Our Story

The journey of Laifen began in 2019, when visionary founder Hongxin Ye, a passionate engineer and creative thinker, decided to challenge the limits of what household technology could be. His dream was not simply to design another product, but to revolutionize the way people interact with everyday tools—bringing speed, efficiency, and beauty into the comfort of their homes.

From the very beginning, Laifen invested heavily in independent research and development. Driven by curiosity and ambition, the team achieved a groundbreaking milestone: the creation of a high-speed brushless motor capable of reaching 110,000 revolutions per minute. This wasn’t just a technical achievement—it was a statement of intent. That motor became the beating heart of the Laifen LF01, the company’s first fast-dry hairdryer launched in 2020, a device that immediately set new industry standards for performance and design.

What started as a bold idea soon evolved into a global movement. Today, Laifen’s portfolio extends far beyond the LF01. The brand has expanded into a family of cutting-edge, energy-efficient home accessories that combine sleek aesthetics with groundbreaking engineering. These products have earned the trust of millions of households, with over five million families worldwide integrating Laifen into their daily lives.

A core reason for this success lies in Laifen’s unique culture of innovation. Unlike many companies that outsource their breakthroughs, one-third of Laifen’s entire workforce is dedicated exclusively to R&D. This means every product is born out of relentless experimentation, rigorous testing, and a commitment to improving not just technology, but the human experience itself.

The mission remains clear: to design life-changing tools that simplify routines, enhance comfort, and empower individuals. As Laifen grows, so does its vision—pioneering solutions that push the boundaries of speed, efficiency, and modern living, while always keeping the user at the heart of every decision.

Laifen is not just a company. It’s a symbol of what happens when passion meets engineering excellence, and when the pursuit of innovation is guided by a belief that technology should improve the quality of life, one home at a time.

Our Mission

At the heart of Laifen’s mission is a deep commitment to harnessing technology as a force for progress and well-being. We believe that true innovation goes beyond invention—it is about transforming complex engineering breakthroughs into solutions that are simple, elegant, and accessible to people everywhere.

From the very beginning, our purpose has been clear: to push the boundaries of technological advancement, not as an end in itself, but as a way to elevate everyday life. Every motor we design, every product we launch, and every detail we refine reflects this vision. We strive to make tools that don’t just perform tasks, but that also inspire confidence, save time, and enhance comfort in the lives of millions of users around the globe.

Our mission is not only to create what has never been done before, but also to ensure that these innovations are available to all, breaking down barriers of exclusivity and bringing high-performance technology into every home. By combining cutting-edge research with human-centered design, we aim to craft solutions that are both powerful and intuitive, bridging the gap between professional-grade performance and everyday usability.

Ultimately, everything we do is driven by a single belief: technology should serve humanity. By relentlessly pursuing excellence in engineering and maintaining a passion for design, we seek to contribute to a future where innovation uplifts communities, empowers individuals, and creates a better, more connected world for everyone.