











Going beyondexpectations.
It's hard to imagine affordable pricing without sacrificing on functionality or performance, yet it's exactly what we set out to accomplish with the SE Lite. The SE Lite is meticulously crafted to meet our rigorous standards, achieving 100,000 RPM¹ to deliver powerful 19m/s² airflows and providing an experience akin to high-end hair dryers.


150 million negative ions⁹
150 million negative ions⁹
Reaches every strand in milliseconds, neutralizing static and making hair shiny and smooth.
Smart Temperature Control - 50 times/s¹⁰
Precise temperature control that effectively protects against overheating and burns.
Six layers of noise reduction - 62dB¹¹
Pleasant, low-frequency sound level for a tranquil hair drying experience.
Easy on the eye, easy on the environment.
To reduce plastic waste, each product's packaging is made from environmentally friendly materials that are highly biodegradable¹² and meet eco-friendly standards.
18+ million people
are seeing real results.
Choose your hair dryer.
Questions you may ask...
What does the 1 year warranty entail?
What does the 1 year warranty entail?
Laifen offers a 1-year limited warranty for the SE Lite hair dryer. Within 1-year from the date of purchase, if your product fails to function properly due to material or workmanship defects, we will provide repair or replacement services. Please note that depending on the availability of stock, the replacement unit may come in a different color or be an equivalent model. Warranty is only valid in the country or region of purchase.
Are SE Lite hair dryers dual voltage?
Are SE Lite hair dryers dual voltage?
Please note that all Laifen hair dryers are not dual voltage. The voltage cannot switch between 110V & 220V, even with an adapter.
What's the difference between each hair dryer?
What's the difference between each hair dryer?
Laifen Swift:The original high-speed hair dryer model that offers powerful drying power (includes 1x Smooth Nozzle).
Laifen Swift Special:Identical in performance to the Swift, but includes the full set of attachments (1x Smooth Nozzle, 1x Diffuser Nozzle, and 1x Concentrator Nozzle).
Laifen SE:Incredible hair drying and styling power, now in soothing Morandi tones (includes 1x Smooth Nozzle and 1x Diffuser Nozzle).
How long will it take to dry my hair with SE Lite?
How long will it take to dry my hair with SE Lite?
The time it takes to dry depends on your hair type. For short hair you can fully dry in as little as 2-3 minutes. If you have longer hair (shoulders & down) it typically takes around 5-12 minutes for a complete dry. If you decide to dry your hair using our diffuser attachment it can take a little longer.
How much does SE Lite actually weigh?
How much does SE Lite actually weigh?
Laifen SE Lite on its own weighs less than 1lb (345g to be exact). For reference of how light this dryer really is, it is around the same weight as a paperback book or a small tablet.
How long will my SE Lite dryer last?
How long will my SE Lite dryer last?
With regular use of about 10 minutes every day, your Swift Special will last for up to 16 years. That’s a lot of great hair days!
How to avoid overheating your hair and scalp?
How to avoid overheating your hair and scalp?
Laifen hair dryers have a maximum temperature of 85°C to ensure your hair and scalp are safe. However, we still recommend that you keep the nozzle of the hair dryer at an appropriate distance from the hair, at a distance of about 15 centimeters. Choose an appropriate temperature and move the hair dryer from side to side while drying.
1. Features: Aerospace-grade, CNC-crafted aluminum alloy fan blades with a precision of 0.001 mm.
2.Dynamic balance: Laser-calibrated fan blades reduce vibration for smooth operation.
3. Airspeed: 22 m/s (data from third-party testing). The Swift achieves an airspeed of 22 m/s.
4. Lifespan: Motor lifespan tested to 1,000 hours, equivalent to up to 16 years with 10 minutes of daily use.
5. Noise level: 59 dB (data from third-party testing). Produces an average noise level of 59 dB.
6. Drying times: Data from internal testing. Actual results may vary.